Strategic Marketing Senior Manager

Strategic Leadership & Planning

• Define and lead the annual PA marketing strategy, translating business priorities into a coherent, integrated go-to-market plan.
• Serve as a trusted strategic advisor to PA leadership, providing market intelligence, competitive insights, and strategic recommendations that influence positioning decisions.
• Identify market opportunities and competitive white space, proactively proposing and piloting innovative marketing approaches, thought leadership formats, and client engagement strategies.
• Continuously challenge existing ways of working and introduce creative ideas that strengthen the Practice Area's differentiation and long-term growth.
• Set the strategic direction for how BCG POP engages the market through thought leadership, executive engagement, campaigns, and strategic programs, in partnership with BCG's global marketing teams.

Thought Leadership & Content Strategy

• Drive the PA's thought leadership and editorial agenda, ensuring investments align with business priorities and executive audiences.
• Partner with Topic Leaders, BCG Institute Fellows, and senior experts to develop high-impact intellectual property that strengthens BCG's reputation with C-suite executives.
• Shape and champion a compelling Practice Area narrative across publications, executive briefings, digital content, events, media partnerships, and executive communications.
• Inspire and influence Practice Area leaders, Topic Managers, and subject matter experts to actively contribute to the development of market-leading content and intellectual capital.
• Prioritize content investments by balancing breadth of coverage with deeper investment in the Practice Area's most strategic themes.
• Maintain a strong audience-centric approach, ensuring all content is relevant, differentiated, and impactful for senior executive audiences.

Market Presence & Campaigns

• Oversee the external presence of the Practice Area across digital channels, media, events, analyst relations, and executive engagement opportunities.
• Lead integrated, multi-channel marketing initiatives from strategy through execution, measurement, and optimization.
• Architect creative amplification strategies that maximize the reach and business impact of Practice Area thought leadership.
• Continuously experiment with new engagement models, content formats, and campaign approaches to increase market impact and audience engagement.
• Define and monitor performance metrics across marketing initiatives, using business outcomes, audience insights, and analytics to optimize future investment decisions.
• Manage the Practice Area marketing budget alongside the Senior Director and Finance team, ensuring strong ROI and strategic resource allocation.

Stakeholder Partnership & Cross-PA Influence

• Act as the strategic marketing partner to POP leadership, Partners, Topic Leaders, and Topic Managers, translating business priorities into impactful marketing initiatives.
• Influence senior stakeholders through strong business acumen, strategic thinking, and executive presence.
• Lead and mentor junior team members, fostering strategic thinking and capability development.
• Drive alignment and share best practices across BCG's global marketing organization, influencing cross-Practice Area initiatives.
• Represent the Practice Area externally with media, conference organizers, and strategic partners when appropriate.

You're Good At

• Setting strategic direction by connecting business priorities with innovative marketing approaches.
• Influencing senior stakeholders through executive presence, business insight, and data-driven recommendations.
• Thinking creatively and identifying new opportunities to differentiate BCG in the marketplace.
• Translating complex business challenges into clear go-to-market strategies and thought leadership priorities.
• Navigating ambiguity and independently identifying opportunities where marketing can accelerate business growth.
• Solving complex problems through structured thinking, sound judgment, and practical execution.
• Leading through influence, collaboration, and coaching rather than formal authority.
• Connecting marketing strategy, business strategy, and client engagement into integrated programs that drive measurable impact.
• Leveraging AI-enabled tools to improve strategic planning, content development, and marketing effectiveness.
• Communicating with clarity and impact across technical and non-technical audiences.
• Managing competing priorities while maintaining strategic focus and execution excellence.

What You'll Bring

Experience & Qualifications

• 8–10 years of experience in consulting, business strategy, strategic marketing, communications, practice management, or similarly strategic business-facing roles.
• Experience developing and executing integrated go-to-market strategies that support business growth and thought leadership objectives.
• Strong commercial mindset with the ability to translate market insights into actionable business recommendations.
• Demonstrated success influencing senior stakeholders within complex, matrixed organizations.
• Experience leading cross-functional initiatives through influence and collaboration.
• Strong problem-solving skills and the ability to operate independently in ambiguous environments.
• Experience coaching and developing colleagues while contributing to a collaborative team culture.
• Bachelor's degree required; advanced degree preferred.
• Experience within professional services, consulting, or another knowledge-intensive environment strongly preferred.
• Outstanding written communication, storytelling, and executive presentation skills.
• Proficiency with PowerPoint, Excel, AI-enabled productivity tools, and marketing analytics platforms.
• Strong interest in People & Organization topics, with the curiosity and learning agility to quickly build subject matter expertise.

Domain Expertise