Head of Marketing and Communications – Germany and Austria

Why Join Us

Shape the marketing agenda for Germany, one of Oliver Wyman's most strategically important European markets, with the opportunity to further build the firm's presence in Austria.

Work closely with the Market Leader and the Marketing Partner for Germany and Austria, local Partners and European leadership, with substantial exposure to senior decision-makers.

Lead and develop a dedicated local team while working with a closely connected European network of marketing specialists and market colleagues.

Build a data-informed and AI-augmented marketing approach that improves creativity, productivity, targeting and measurement and the team’s ability to test and learn.

Own the marketing budget and make visible choices about where investment can create the greatest commercial impact.

Enjoy a vibrant culture with regular social events and activities, plus great benefits like up to €100/month public transport reimbursement, JobRad, Wellpass, and more.

Meet the TeamReports to: Marketing Director, Co-head of European Markets.

Key local stakeholders: The Market Leader and Marketing Partner for Germany and Austria, alongside local Practice Leaders.

Day-to-day collaborators: Partners and Practice Leaders across Germany and Austria; the European Markets and practice team; Regional and Global Marketing; specialist teams across Content, PR, Digital, Events, Social Media, Marketing Operations, Design, Data & Analytics, Client Impact Teams; and relevant external agencies.

People management: Direct leadership of one Senior Marketing Manager and one Senior Associate dedicated to Germany and Austria, including people development, performance management, coaching and workflow prioritisation. The role also provides broader steer and coaching to two Germany-based colleagues who support the markets part-time, the local Events team and relevant European and global specialists, leading delivery through a matrix with accountability for priorities, resources, quality and delivery.

How This Role Will Contribute to Team Success

Translate business priorities across Germany and Austria – particularly the European leadership agenda for Germany – into an integrated marketing plan that connects brand, thought leadership, client engagement and commercial growth.

Provide senior marketing advisory to local leadership, turning market insight, client priorities and intellectual capital into distinctive and impactful marketing activity.

Lead, motivate and develop a high-performing team, creating clarity, accountability and an environment in which people contribute ideas, collaborate effectively and grow.

Improve marketing effectiveness by aligning resources, campaign investment and channel choices to measurable outcomes and return on marketing investment (ROMI).

Embed practical, responsible use of AI into day-to-day marketing workflows to improve productivity, quality, insight and speed while applying appropriate judgement and governance.

Your Day-to-DayDevelop and deliver the marketing strategy

Own the annual marketing plan and campaign calendar for Germany and Austria, aligned with market priorities, firm objectives and commercial growth. Balance long-term brand-building, thought leadership and commercial impact, concentrating resources on the highest-value opportunities in Germany and providing proportionate support for Austria.

Success measures: Delivery of the agreed marketing plan; stakeholder alignment; ROMI; contribution to brand, client and commercial priorities.

Advise leadership and Partners

Act as a trusted advisor to the Market Leader, Marketing Partner and local Partners on positioning, messaging, campaign strategy, content priorities and marketing investment. Build strong relationships across the Partnership, while being prepared to challenge constructively and recommend where the market should - and should not - invest.

Success measures: Quality of leadership engagement; adoption of marketing recommendations; Partner confidence; alignment between marketing activity and business priorities.

Lead integrated marketing campaigns

Lead multi-channel campaigns across content, PR, digital, social, events and communications, from planning through delivery and post-campaign analysis. Coordinate the right capabilities to bring Oliver Wyman's ideas to market with consistency, creativity, impact and appropriate risk management.

Success measures: Campaign delivery; audience engagement; channel performance; contribution to pipeline, client engagement or priority account activity.

Lead and develop the local marketing team

Set clear direction for the dedicated team, establish priorities, allocate work and provide regular coaching and feedback. Create an inclusive, motivating environment that combines high standards with autonomy, encourages ideas and supports individual development.

Success measures: Team engagement and development; clarity of objectives; quality and timeliness of delivery; effective workload management; retention and succession readiness.

Coordinate cross-functional delivery

Bring together the dedicated team, the two Germany-based colleagues who provide part-time support, the local Events team, European and global marketing specialists, agencies and internal partners. Set clear plans, responsibilities, decision rights and milestones so work progresses at pace in a matrixed environment.

Success measures: Quality and timeliness of delivery; effective collaboration; stakeholder confidence; clear governance, ownership and prioritisation.

Manage the marketing budget and use insight to maximise ROMI

Own and manage the marketing budget for Germany and Austria, using campaign analytics, CRM insight, market trends and competitor intelligence to guide investment decisions and improve marketing effectiveness. Develop and manage a transparent investment plan, assess competing requests and make disciplined trade-offs based on strategic relevance, audience value, expected impact and ROMI. Share performance insights with leadership and use evidence to refine campaigns and reallocate resources as priorities or performance change.

Success measures: Budget discipline; investment aligned to priorities; stronger ROMI; timely reallocation of spend; clear and credible reporting to leadership.

Embed AI-augmented ways of working

Champion practical and responsible use of AI across the team's day-to-day work, including research, ideation, content development, targeting, project delivery, measurement and knowledge sharing. Identify use cases, test new approaches and help colleagues build confidence and capability while maintaining quality, confidentiality and professional judgement.

Success measures: Adoption of useful AI-enabled workflows; measurable productivity or quality gains; stronger team capability; appropriate governance and risk awareness.

First six months

The initial focus will be to take ownership of the marketing plan for Germany and Austria, which will have largely been developed before the successful candidate joins, build the relationships and operating rhythm needed to deliver it effectively, and refine it as market needs and performance evidence emerge.