Integrated Comms Planner

As Social & Creator Manager, you'll lead the development and delivery of Nationwide's paid social and creator marketing activity, ensuring these channels play a critical role in building the brand and supporting business objectives.

You'll be responsible for delivering best-in-class paid social and creator activity across platforms including Meta, TikTok, YouTube and emerging channels, ensuring investment, content and partnerships work together to maximise effectiveness and impact.

This role combines strategic thinking, creativity and executional excellence. Working across Group Customer & Communications and the wider business, you'll collaborate with integrated communications, advertising, media, organic social, PR and content teams to create connected marketing that reaches audiences where they spend their time and attention.

We're looking for someone who understands how social and creator marketing can unlock growth for modern brands. Someone who can identify opportunities, shape strategy and bring together creators, platforms, agencies and internal teams to deliver work that is distinctive, culturally relevant and commercially effective.

You'll have deep expertise across paid social, creator partnerships and influencer marketing, with a strong understanding of how social channels contribute to wider integrated campaigns. You'll know how to create work that is native to platforms whilst remaining true to the wider brand strategy and objectives.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.