Senior Data Analyst - CRM Analytics

Key Responsibilities

Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.

Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.

Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.

Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.

Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.

Build and optimise customer segmentation models to enhance targeting and personalisation strategies.

Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications

Proven, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.

You'll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).

Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.

Comfortable with a programming language such as Python or R for data analysis.

Solid understanding of experimental design and statistical testing methodologies.

Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.

Experience working cross-functionally with marketing and product teams.

Preferred Qualifications

Knowledge of marketing automation platforms and CRM tools.

Familiarity with various customer segmentation techniques and personalisation frameworks.

Some of our benefits

💰Base salary of £60,000 - £85,000

🚀RSU's in a growing and public company

🌎 Work from (almost) anywhere in the world for up to 90 days a year

🏠 Flexible working - you’re trusted to do the right thing and be responsible

🏥 Private Medical Insurance + Life Insurance

🏋️ Discounted gym memberships and cycle to work scheme

🏝️ A paid 6-week sabbatical leave after four years

👶 26 weeks maternity leave at full pay

💪 An annual self-development budget

🚀 Annual Mission Days festival

🐶 Pet friendly offices

🏃‍♀️ Lots of fun group activities like yoga, running and boardgame nights

Find out more about our benefits in our London office.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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