Senior Manager - Integrated Communications and Advertising

As Senior Manager - Integrated Communications & Advertising, you'll lead the development and delivery of fully integrated marketing programmes across paid, owned and earned channels, translating strategy into standout work that builds our brand, drives measurable business results and strengthens customer consideration.

You'll be responsible for Nationwide's paid communications ecosystem, spanning TV, radio, out-of-home, digital, paid social, creator and influencer partnerships, ensuring channels work together to maximise effectiveness, reach and impact.

This is a broad and influential marketing leadership role that combines strategic thinking, creativity and executional excellence. Working across Group Customer & Communications, and the wider business, you'll bring together specialist teams and agency partners to deliver integrated marketing that connects with audiences wherever they experience Nationwide.

We're looking for someone who understands how modern marketing works. Someone who can translate strategic priorities into compelling marketing programmes, bringing together advertising, paid media, social & creator, PR activation and content to deliver work that is culturally relevant, commercially effective and distinctive.

You'll have a deep understanding of paid social and creator marketing, knowing how to develop ideas that work natively across channels while maintaining a consistent and cohesive brand experience. You'll be confident connecting paid, owned and earned activity to ensure marketing works harder together, creating greater engagement, advocacy and talkability.

Alongside marketing leadership, you'll lead and develop a team of exceptional marketers, creating a culture of ambition, collaboration, innovation and continuous improvement.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.