Practice Consultant: B2C Customer Growth Strategy

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Who you’ll work with

Over the past two decades, Bain has formalized industry and capability areas, internally known as “Practices”, integral to how Bain wins and delivers results to its clients. A practice is considered a business unit of Bain. The primary role of a Practice is to drive growth for Bain in a particular industry or capability, together with offices, and boosting Bain’s expertise and commercial excellence.

This role sits in the Practice Solution series within the Product Management (Practice Roles) job family and the IP and Solutions talent community. Our solution focuses on Customer Strategy, specifically on Customer growth strategy for CPGs, Retail, and Financial Services. Common topics span key commercial levers in these industries including pricing and revenue growth management, go-to-market strategy, customer segmentation and value proposition, and marketing strategy and effectiveness.

Where you’ll fit within the team

The Practice Consultant is responsible for advancing Bain’s point of view on customer strategy. This includes developing distinctive intellectual property, leveraging expertise to support case teams on high-impact client work, and helping shape and commercialize our offerings. The role requires strong strategic problem solving, analytical rigor, and the ability to translate insights into clear, actionable recommendations for senior stakeholders.

WHAT YOU’LL DOSolution Design, Development, Deployment, and Delivery

• Solution full potential strategy and ecosystem plan
• Own the creation of a competitive factbase to support the solution full potential plan and backlog
• Conduct solution gap identification and differentiation analysis
• Research & assess ecosystem offerings and potential partners/vendors/acquisitions
• • Solution P&L, budget, and investment process
• Run analysis and support business case development for solution investments